Lili’s journey in text
01 / 06
Lili has a family.
Two calves. The younger one still follows her everywhere, never more than a few steps behind.
02 / 06
Lili lives on a farm
She knows its paths, its seasons, and the voices of her calves.
02 / 06
Lili leaves the farm
She is led up a ramp and onto a truck. Her calves stay behind.
03 / 06
Lili is driven away
The road is long and unfamiliar. Each mile takes her further from home.
03 / 06
Lili is still alive
She breathes, listens, looks around. She walks where she is led.
03 / 06
This is where meat begins
For Lili to become meat, her life has to end.
03 / 06
Lili is killed
It happens quickly, behind a partition. Few people ever see this part of the journey.
04 / 06
Lili is carried to the line
From here on, less and less of her looks like Lili.
04 / 06
Lili is cut, packed, priced
Each part of her gets a tray, a label and a price. None of them carries her name.
04 / 06
Lili is on the shelf
Clean, cold and brightly lit. Nothing here looks like a mother in a field.
04 / 06
Someone takes Lili home
An ordinary errand on an ordinary day. Her story isn’t on the label.
04 / 06
When did Lili become meat?
In the field, on the road, behind the partition — or here, on the shelf?
About this sequence
This is a simplified visual sequence. Lili’s body is processed, packaged, and sold in stages; practices and products vary by facility and place.
05 / 06
At the table
Lili is part of an ordinary dinner now: warm, familiar, and far from the field.
06 / 06
What happens next
Knowing Lili’s story doesn’t decide what you eat. It only lets you see what came before the plate.